Join the world’s largest study on clothing usage and waste
Be a part of the sustainable fashion revolution with LAYBL
A pioneering effort for sustainability in fashion
LAYBL is looking to conduct the world’s largest clothing usage and waste analysis study, and is seeking direct to consumer fashion brands to take part.
We are seeking forward-looking, socially conscious brands to work with us, and our goal is to create a comprehensive 12-month snapshot of what actually happens to garments once they find a place in consumers' lives.
Together, with consumers, we want to shed light on the real impact of clothing usage and waste in the consumer phase.
Get in Touch
“Do the best you can until you know better. Then, when you know better, do better”
– Maya Angelou
Why is this needed?
In the ever-evolving landscape of sustainable fashion, the focus has predominantly been on refining the supply chain.
However, a crucial piece of the sustainability puzzle often remains overlooked: the life of garments after they leave the store. It's here, in the hands of consumers, where clothing embarks on its true journey, one that is rich with possibilities yet largely uncharted.
We are seeking forward-looking, socially conscious brands to work with us, and our goal is to create a comprehensive 12-month snapshot of what actually happens to garments once they find a place in consumers' lives. Together, with consumers, we want to shed light on the real impact of clothing usage and waste in the consumer phase.
Get in Touch
“Care for your clothes like the good friends they are”
– Joan Crawford
Play your part
We need a truly collaborative effort in sustainable fashion to understand the full picture. Your brand's participation is key to unlocking insights into garment lifecycles, driven by shared consumer-brand responsibility.
By involving your customers, you're not just collecting data; you're building a community dedicated to eco-conscious choices. Together, we can redefine fashion's future.
This is a chance to lead in sustainability, showing your commitment to transparency and innovation. Join us in this collective journey towards a more sustainable world.
Get in Touch
In return for participating, we’ll give you:
Post-sale Data
Get post-sale usage and performance data over product lifetime. Find out what really happens to the garments you make.
Brand, Product, Consumer Connection
Connect with consumers and their products like never before.
Circular Insights
Find out if your garments are resold, repaired, altered, recycled or disposed of.
Consumer Usage Analytics
Real-time access to wear frequency, performance data, transfer of ownership and end of life status.
Participating sectors
Whether you already identify as a sustainable fashion brand, or are just starting on the journey, you're participation is needed and welcome.
LAYBL's focus is not just on mainstream or high fashion though. We're also keen to collaborate with outdoor wear and sports brands, and conceptual or niche garment producers.
Your consumers and your priorities may be very different, but the impact of what you produce and what your customers consume is the same.
So let's take a closer look together.
Get in Touch
Interested in joining our initiative?
If you'd like to be a part of change when it comes to improving sustainability in fashion, get in touch today.