Traceability, intelligence and circularity for your products.

Track your products for life, reach a deeper connection with your customers, and make your business more circular and sustainable for the future.

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The LAYBL mobile app shown on a floating mobile device with the LAYBL platform app shown on a floating laptop device.

Circular Connection

Connecting your products to your customers

Connect every product to your customers with our unique Digital ID. Follow your product journey from customer to customer, resale, repair, rental, reuse or recycle. Capturing data and insight from point of sale throughout your product’s entire lifetime, staying connected and circular.

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A white woman with blonde shoulder-length hair wears a black t-shirt with a skeleton hand on it giving the peace sign. She's posing in an urban backdrop with modern office buildings behind her.

A black woman with medium length afro hair wears a white fleece top and poses against white industrial shutters.

An asian man wearing a black shower-proof rain coat poses against a grey studio backdrop

Features

One platform, connecting products and people

Increase product and brand value, generate new revenue streams and enhance your customer experience.

The LAYBL mobile app shown on an iPhone 13. Three screens showing the app home page, the reviews screen and the transfer ownership screen.

Enhanced Brand Experience

LAYBL makes it easy for your customers to take care of their clothes and keep them in circulation longer. Enhance customer connections with future features (coming soon) to provide better care for your products and new revenue opportunities such as resale, buyback and repair.

Advanced Analytics & Insights

Real-time ratings and reviews 3, 6, 12 months after your products are sold. Who owns your products and how many have been repaired, resold, reused, recycled or fallen out of circulation. Keep your products alive long after they’ve been purchased.

The LAYBL analytics dashboard displayed on a laptop screen

No-code Solution

A simple integration allows you to seamlessly connect your e-commerce store with the LAYBL platform and instantly start tracking your products.

Start tracking your product journey today. Capture vital lifecycle information to supercharge your business.

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Insights & Industry News

The latest happenings in the circular fashion industry

LAYBL is undertaking the world's largest study of clothing usage and waste

Today, LAYBL announces the start of what is hoped will be the world's largest study of clothing usage and waste. Find out how you can take part!

Circularity & Sustainability

min read

Realistic pathways to adopting digital product passports in fashion

We look at what Digital Product Passports are, and how LAYBL can be a low-cost, non-intrusive way of working towards this soon to be mandated technology.

Green Technology

min read

Clothing is an asset, not a consumable

I believe that we all need to shift to a mindset where our clothing is treated like a tangible asset, not something to be consumed and replaced frequently.

Hints & Tips

min read

Ready to go circular with your brand?

Get started with LAYBL today and discover how our revolutionary platform can enhance your brand experience, increase product and brand value, and generate new revenue streams. Explore our solutions or talk to our team for more information.