Tracking clothes to make fashion more sustainable

The fashion industry is facing a critical challenge when it comes to sustainability. The current model of constant disposal of old garments and the purchase of new ones exacerbates the industry’s environmental impact. However, hope is on the horizon as Digital IDs to track clothes aim to revolutionise a new approach to fashion and tackle its sustainability problem head-on.

One of the major obstacles hindering the creation of a circular fashion economy is product identification. Consumers are interested in purchasing pre-owned items, but they often lack information about the item's origins or authenticity. Questions like "When was it made?" and "What materials were used?" remain unanswered, making it difficult for consumers to make informed and sustainable choices.

According to the World Bank, a staggering 87% of fabric in fashion garments ends up being incinerated or sent to landfill, contributing to the growing global waste crisis. But the fashion industry's environmental impact extends far beyond waste and landfill issues. It consumes a staggering 93 billion cubic metres of water annually for fabric dyeing and treatment processes used in production. To put that into perspective, that’s about 20% of all wastewater worldwide. Furthermore, the carbon emissions generated by the industry surpass the combined output of global aviation and shipping, according to data from the World Bank.

By leveraging cutting-edge technology, Digital IDs for clothes aims to address the issue of product identification and revolutionise the way brands and consumers approach fashion.

Digital IDs use data tracking to provide fashion brands and consumers with accurate and transparent information - from a garment's origin, manufacturing process, and materials used, through to how many owners, how many times it was repaired or rented, and whether it’s been resold or recycled. With this transparency, brands can make informed decisions on manufacturing and production, and consumers can support brands that align with their values.

Through enhanced product identification and increased transparency, Digital IDs paves the way for a circular fashion economy. Brands can produce products that have longevity, and consumers can confidently engage in the purchase and sale of pre-owned garments, reducing waste and contributing to a more sustainable fashion ecosystem. By extending the lifespan of fashion items, we can minimise the need for resource-intensive production processes and significantly mitigate the industry's carbon footprint.

What next?

You can get set-up and start instantly tracking your clothes with LAYBL’s digital IDs and traceability platform. No long manufacturing lead times or complicated technical integrations. Our no-code solution means you will be capturing your product’s journey post-purchase straight away.

Take advantage of our free 30 day trial today. And if you’d like to find out more, get in touch.