Own it. Prove it. Protect it.

Home insurance only works when the data is right.

LAYBL gives policyholders an easy way to verify what they own.

And gives insurers trusted, pre-loss evidence that cuts claims costs, fraud and under-insurance, while supporting Consumer Duty from day one.

A single source of truth for cover

LAYBL connects each item to photos, receipts and simple verification prompts.

Policyholders get clear, accurate information when choosing their contents cover.

Insurers and marketplaces get reliable data up front - improving pricing accuracy, speeding up claims and reducing leakage caused by missing or unclear information.

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A white woman in a short tan coloured dress walks past modern architecture, her eyes closed as if in bliss and the wind blowing her her in front of her. A black male walks past an old residential colonial style door with concrete steps, he's wearing black jeans, white trainers and a camel coloured overcoat. He's carrying a black leather holdall and appears to walking across the frame briskly.
“66% of UK households are underinsured when it comes to home contents insurance”
– MoneySuperMarket, 2024

Cut costs, reduce fraud, keep customers

When data exists before a loss, claims move quickly and cleanly.

That means fewer disputes, shorter cycle times, and far less churn.

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A white woman photographed from the waist up. She has medium length blonde hair, is wearing a sporty white crop top with a blue zipped gym hoody which is undone. She's reaching up and around to the back of her head as if to rescue her hair which has blown over her face. A male with dark hair and is standing almost face on with a waterfall and nature scene behind him. He's dressed all in black outdoor wear. We can't see his face as he's looking behind himself.

Confidence in every claim

Most households underestimate what they own - with 66% under-insured by around 30%.

LAYBL fixes this by helping customers record and verify belongings at onboarding, preventing under-insurance surprises and giving claims teams evidence, not estimates, when it matters most.

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A black male is posing against a grey studio background. He is wearing a navy suit and is looking down, inspecting his navy tieA white woman in a deck chair lounges on a beach, she has a straw hat over her face and is wearing a white sleeveless shirt with tan coloured shorts

Book a call with us

We work with insurers, MGAs and marketplaces to embed verified ownership at onboarding - improving Consumer Duty outcomes, reducing claims costs, cutting fraud, and strengthening retention through better claims experiences.

Book a call today to see how quickly we can get you live.

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A white woman is full specialist cycling clothing is cycling towards the frame along a forest gravel path. A woman of possibly south american or asian descent is at a carnival or party. She wears a leotard of multiple vibrant colours and large sunglasses and a headdress partially obscure her face. She's holding a drink and looks to be in the middle of laughing and is having a good time.