Home insurance only works when the data is right.
LAYBL gives policyholders an easy way to verify what they own.
And gives insurers trusted, pre-loss evidence that cuts claims costs, fraud and under-insurance, while supporting Consumer Duty from day one.
LAYBL connects each item to photos, receipts and simple verification prompts.
Policyholders get clear, accurate information when choosing their contents cover.
Insurers and marketplaces get reliable data up front - improving pricing accuracy, speeding up claims and reducing leakage caused by missing or unclear information.


“66% of UK households are underinsured when it comes to home contents insurance”
– MoneySuperMarket, 2024
Most households underestimate what they own - with 66% under-insured by around 30%.
LAYBL fixes this by helping customers record and verify belongings at onboarding, preventing under-insurance surprises and giving claims teams evidence, not estimates, when it matters most.


We work with insurers, MGAs and marketplaces to embed verified ownership at onboarding - improving Consumer Duty outcomes, reducing claims costs, cutting fraud, and strengthening retention through better claims experiences.
Book a call today to see how quickly we can get you live.
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